What characterises this type of video is not its goal or its usefulness, which may coincide with similar videos, but the specific technique with which it is made. They are videos in which the author’s hand draws an animated story with a felt-tip pen on a board, usually a whiteboard. It is the closest thing to a teacher explaining a concept on a school blackboard. Obviously, they are usually very didactic and this has made them extremely popular. In one of these videos, the illustrations are drawn without the hand being seen, as with this one we made for Sanofi.
