The first explainer video in history. Two minutes that changed the way things are explained.
The first explainer video in history was created by Dropbox in 2009, and since then, it has been considered a milestone in explaining products and services on the internet. This video, lasting just over two minutes, straightforwardly illustrates how Dropbox works and why it is useful for users.
The birth of the first explainer video in history
Back then, most companies used text and graphics to explain their products and services on their websites. However, the Dropbox team realized that this could be confusing and not very appealing to users, so they decided to adopt video as a means of communication.
The result was this:
It’s an animated video that visually and with a bit of humor explaines how Dropbox works. As can be seen, the video begins with a man who needs to send an important file to a colleague but realizes that he doesn’t have the file on his computer. Eventually, a cloud appeares, offering the solution: Dropbox.
The video explaines how Dropbox allows users to store files in the cloud and access them from any device with an internet connection. Besides, it also demonstrates how files can be securely shared with others and accessed from anywhere.
The success of Dropbox’s explainer video was tremendous. It quickly became a viral phenomenon and helped the company reach 100 million users by 2012. Additionally, the video became a model for many other companies that started using the video format to explain their products and services.
Video Marketing, an Essential Tool
Since then, the explainer video has become an essential tool for business communication on the internet. There is no doubt that one of the advantages of Video Marketing is its ability to simplify complex concepts and make them more accessible to users. For that reason, explainer videos have become a fundamental part of the digital marketing strategy for many companies.
In summary, the first explainer video in history, created by Dropbox in 2009, revolutionized how companies explain their products and services on the internet. This video demonstrated the potential of animation and video to simplify complex concepts and make them more accessible to users. Since then, video marketing has become an essential tool in the arsenal of digital marketing for companies.
At The Visual Speech, we’ve also been dedicated to Video Marketing for many years and we have created many explainer videos. Some are as simple and cost-effective as this one, while others are more sophisticated, like this one. But we always ensure that the ideas, products, or services of our clients reach their target audience in a direct, engaging, and memorable way. In the video below, you can see some recent examples of our work. We hope you like them. If you’d like to discuss your own project, feel free to contact us, and we’ll be happy to talk about it.