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Talent
marketing
videos

Talent Marketing is a very recent and increasingly widespread discipline that uses marketing techniques to promote the image of a company as an employer of talent and thus attract qualified candidates for recruitment. It is also called Employer Branding or Talent Recruitment Marketing and is usually carried out by the company’s Human Resources department. As you can imagine, there couldn’t be a more useful tool for implementing Talent Marketing than a video.

Examples of talent marketing videos we have created

Vall d’Hebron Institute of Research

There is no better way to attract talent to a company or institution than to showcase the satisfaction of its employees working there.

Vall d’Hebron Institute of Research

There is no better way to attract talent to a company or institution than to showcase the satisfaction of its employees working there.

Benefits of talent marketing videos

Connect on an emotional level

Videos allow you to showcase your company’s true personality, making candidates feel an instant connection. It’s like giving them a glimpse into the heart of your team, much more effective than any text description.

Increase visibility

Videos are super shareable. Once you upload a recruitment video, it can go viral and reach candidates who may not have been on your radar, expanding your reach organically.

Attract the right candidates

A good video shows not only what you do, but how you do it. This helps attract people who truly align with your culture and values.

Stand out from the competition

In a competitive job market, a well-produced recruitment video allows you to stand out. While other companies continue to rely on traditional methods, a creative and engaging video captures the attention of top talent and leaves a lasting impression, showing that you’re ahead of the curve and truly care about the candidate experience.

What are talent marketing videos for?

Talent marketing videos, also called recruitment marketing videos, are like a movie trailer, but for your company. They’re designed to show candidates everything that makes you great to work for, from the office culture to the growth opportunities. It’s the perfect way to tell your story, showcasing what makes you unique and why people should want to join your team. These videos not only attract top talent, but they also make them feel like they fit in from the start.