Rheumatoid arthritis: anticipating it is in your hands

Sanofi

Explaining a disease that can affect a large population must be done with great delicacy and with the right tools to make it much easier to understand. Creating a very careful and didactic script is essential for the pharmaceutical sector.

In this case, we also thought that, given the subject matter of the video, a human presence was essential. Therefore, we mixed animated illustration with real images, and we introduced a girl who talks directly to the viewer.