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Pharmaceutical marketing is primarily characterized by being very rational. Its audience does not purchase the product or service driven by emotions or feelings, but by the features and benefits it provides.
This is why the explainer video is ideal, as it allows presenting a complex product or service in a minute or slightly more, in a visual way with understandable, direct, clear, and precise messages, providing very specific value to the customer. The ability to clearly and rigorously explain a message is key to generating consumer trust.