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No more plastic bags

Hospital Vall d’Hebron

 

Yes, animated video, the classic format mainly used for explanation and information, is also capable of conveying emotions. Here we have a good example. At the Vall d’Hebron Hospital in Barcelona, ​​they commissioned us a video to clearly and directly explain that they were no longer providing plastic bags for medications at the pharmacy. We saw an opportunity. And we proposed this animated video in which we fulfill the briefing and do it through a mini story with its dose of emotion. Did you think you couldn’t empathize with a plastic bag?