The Propal family of products.

Bayer

Many times, we have exported the illustration style of an explainer video to other materials related to the product or service it communicates. The images from the video have been used to illustrate the product’s website, social media, email campaigns, etc.
This time it was the other way around. When we received the project for this product video of Bayer’s Propal range for Flu and Cold, we noticed that the packaging had a very particular illustration style, full of personality. There was no doubt that it was the style we should also use in the explanatory video we made.