In this case we made not one but three videos. The aim was to explain and transmit the value that the Social Protection programme of the Barcelona College of Physicians brings to its members.
The scripts of the three videos are very carefully crafted in storytelling format and the illustrations are created in a distinctive style with a lot of personality.
When you have to make several videos about the same topic, it is important to use a homogeneous style that gives a personality to the videos as a whole. Take a look at the illustration style we use here.
One of the challenges in video production is to share equal attention to all the elements that make up the video. The message, illustrations and animation are very important of course. As are the voice-over, music and sound effects. The quality of a video depends on the sum of all the elements that make it up.
The project was completed with an infographic that summarised the content of the three videos. An infographic is a visual representation of information that combines images, graphics and text in a concise and attractive way. Its aim is to simplify complex concepts by enabling the understanding and retention of information. In other words, to communicate in the simplest, most attractive and unforgettable way. This infographic we made for the Barcelona College of Physicians is a good example.
