Barcelona and the airport, very close

Aerobús

Actually, this project went far beyond a TV commercial. For Barcelona’s Aerobús, we started by creating the logo and the bus decoration. We also did the entire corporate image, signage, staff uniforms, the website, outdoor advertising, and yes, also a TV commercial. A thirty-second advertisement, direct, clear, and impactful, visually conveying the colors and shapes of the newly created corporate image. The goal was to clearly and effectively explain that Barcelona’s Aerobús is the most comfortable, fast, and economical option for traveling between the city and the airport. For this, we were inspired by the opening credits of Steven Spielberg’s famous film, Catch Me If You Can.