Explainer videos. Now that they have become so popular, you surely know them and have seen many. Those animated videos with a voiceover that explain a product, a service, an idea, and are on every website and on YouTube. Moreover,

Animated explainer videos have gained a lot of popularity in recent years. The reason is evident: their communicative effectiveness. But why are animated explainer videos so effective? Visual tools and animations make the message or story stand out significantly. They