10 uses of an explainer video you can’t miss
Explainer videos. Now that they have become so popular, you surely know them and have seen many. Those animated videos with a voiceover that explain a product, a service, an idea, and are on every website and on YouTube. Moreover, perhaps you have even considered having your explainer video because you thought it is a very effective way to communicate. And you are right. But what you probably do not know are the multiple uses of an explainer video.
Here we will tell you 10, but it would be easy to find many more.
Let’s say you’ve commissioned an explainer video from The Visual Speech (which is a good idea, by the way) and you already have it, hot off the press. You put it on your website, everyone likes it, and it gets a lot of views. Great, but is that it? Is that all?
Not at all.
An explainer video is more, much more. You will be surprised to see the uses of an explainer video. For example:
1. An internal presentation
It’s a video, and you can play it in all kinds of situations. Imagine your company’s convention. You can play it on a giant screen for everyone to see. Can you imagine the effect of a well-produced video, with a studied script, attractive and imaginative illustrations, animated to the rhythm of a professional voice, and with emotive music compared to a speech by someone who is not a professional presenter and is usually… let’s admit it, boring? The video has no rival.
2. A sales tool
Of course, the animated explainer video can be played on a tablet. And a salesperson with the video on their tablet is unbeatable. The video will be their best ally. Any argument, any sale, with it, is easier.
3. Audiovisual material for fairs
Animated explainer videos are often so explicit that, without sound and with only overlays, they say it all. And this makes them ideal to have at fairs, played on a loop on a monitor at your booth. People will stop to watch them.
4. An SEO tool
Google likes videos, it’s a fact. That’s why, just by having it on your website, it boosts your rankings in searches. But if you also have it on YouTube, well-tagged, it improves your positioning while generating traffic to your website. Videos are the most valued content by search engines. Read this article for more detail.
5. An email tool
Nothing triggers as many clicks in an email as a video. Not the logo, not the text, not even a link button. A video in an email seems to have a magnet effect for the mouse, that’s how interesting it is. Even the word “video” has a magical effect. Put it in the subject of your email, and you’ll see how openings increase. Statistics say they can increase up to 19%. In this post we explain it in depth.
6. Ammunition for your social media
It’s another widely used application. GIFs are integral to the digital media landscape these days. And it turns out that you can break down your video into small 3 or 4-second capsules in the form of animated gifs that, accompanied by powerful phrases, are valuable material to use on your Twitter, Facebook, Instagram, LinkedIn accounts, etc.
Surprised by the number of uses of an explaniner video? Well, wait, because we’ve only just begun.
7. Diverse graphic material
Once the video is done, you have a considerable amount of illustrations that you can take advantage of. You can use them in various media or formats. What if you use them to create an infographic with the same content as the video? Remember that infographics have also proven to be one of the most effective communication tools in the digital world. And you can turn it into a gifographic if, instead of using static illustrations, you use the animations you already have in the video. A gifographic is an animated infographic. And its communicative capacity is brutal. No one can resist them.
8. Graphic content for presentations
Do you have to make a PowerPoint presentation? What better than to illustrate it with the images from your video as well? It will not only be more attractive and interesting, but it will also have the same graphic or aesthetic style as the video, the infographic, etc. Notice that by taking advantage of everything an explainer video gives you, you are homogenizing all your communication.
9. Images to illustrate the website
It seems obvious, but it doesn’t hurt to mention it. The images from the video are also good graphic material to illustrate your website. We have done it many times. Why generate new graphic content for the website when you already have illustrations in the video that, static or animated in the form of gifs, you can use and that also homogenize your communication? Let’s be consistent.
10. Point-of-sale material
Of course, use them also at the point of sale. In the end, it’s about making your communication visually coherent. Get the most out of the illustrations you already have.
Conclusion: the uses of an explainer video are limitless
We have explained 10 applications. Probably the most obvious ones. But we could go on. An explainer video has many more uses than you imagined. That’s why it is one of the most profitable investments in communication. Because for a small amount of money, you have an extremely versatile piece. What do you think? Shall we start thinking about your explainer video?